Landing

Full-Time Role

Company Spotlight:

Landing is a network of fully-finished apartments across the country and setting a new standard of living. One apartment at a time.

My Role:

In the Spring of 2019, I took on the first marketing role at Landing.  I was able to help them through the public launch of their product in November of 2019.

Portions of my role included:
  • Overseeing, producing, and coordinating the visual content for the product line, advertisements, and social.
  • Copywriting for the product line, advertisements and social.
  • Expanding the reach of the product marketing through:
    - SEO
    - SEM
    - Affiliated platforms
    - Social advertising
  • Launching and monitoring Landing's social channels.
  • Implementing the brand across various mediums in preparation for public launch.

Digital Content:

1. Product Images and Copywriting

A vital part of Landing is to visually sell the customer on the product. I was tasked with finding and coordinating content creators across the country to help us shoot the content.

I lead the way in organizing the massive visual library of our diverse product line.

2. Social Media

I was tasked with:

  • Securing social handles from existing holders.
  • Setting up  channel access and business accounts on: Facebook, Twitter, LinkedIn and Instagram.
  • Laying out the content calendar.
  • Launching and monitoring Landing's social channels.
  • Visual content sourcing/editing and copywriting.
  • Setting up engagement monitoring process.

3. Internal and Culture

A vital part of Landing is to visually sell the customer on the product. I was tasked with finding and coordinating content creators across the country to help us shoot the content.

I lead the way in organizing the massive visual library of our diverse product line.