SEC Conference

A Knight Eady Project

Project Spotlight:

The Southeastern Conference is  one of the most premiere sporting conferences in the world and Knight Eady has been granted an assortment of creative partnerships with them over the years. This project spotlight is about our content creation during the 2018 SEC Basketball Media Days.

My Role:

Portions of my role included:
  • Ideating creative solutions to pitch to our client (SEC). In this case, showing off the team's primary colors.
  • Garnering client feedback from brainstorming sessions.
  • Devising actionable plans and team roles for the final product.
  • Developing the content style processes, filters and deliverables.

Execution

Color. Color and more color.

This was our second go at an SEC Media Days event and Knight Eady's main goal with all creative work is to always improve upon our last project with the same client. This round, we wanted to go bold and show off the primary colors of each team. The client loved the idea and gave us the green-light. This idea came with a massive hurdle. Time. We had to capture 14 schools, both men's and women's teams, all in a short time period. To change out the background colors in this timeframe is next to impossible. However, our incredible technical director, David Sikes, led us to a solution of using Flash photography paired with custom gels created by Lindsey McMahon. Truly a team effort.