Knight Eady

Full-Time Role

Company Spotlight:

Knight Eady provides full-service sports marketing and event operations services, including promotion, management and consultation of live events.  In addition, Knight Eady offers strategic communication plans for enhanced market exposure and branding through sports partnerships.  KE provides all constituents with an unparalleled experience by producing creative and unique events, and exceeding expectations through superior work efficiency.

My Role:

Creative Director

As the Creative Director, I built the Creative Team at Knight Eady through these key roles:

  • Established creative, consistent, and authentic digital marketing content.
  • Accounted for the ideation of all creative content from conceptualization to distribution.
  • Evolved and refined the content strategy process for all Knight Eady clients.
  • Aggressively kept up with current content marketing trends to generate innovative ideas for clients.
  • Developed a strong internal brand for Knight Eady that's based on the company’s culture and core values.
  • Generated ideas and collateral for new business development pitches, bids, and proposals.

Building of the Creative Department

As the first, full-time creative for Knight Eady, I was tasked with creating digital content for all of our clients. It was very much an in-the-weeds role and my ability to be a jack-of-all-trades creator help. Shortly after, we realized the potential to build up these services and went on to develop a full-service creative department.

One of my favorite aspects of this role was helping hire the Creative Team. By emphasizing passion over experience, we found some of the best rising creatives in Birmingham to join our growing team.

Some Clients I Worked With

See Project case studies here: