Color. Color and more color.
This was our second go at an SEC Media Days event and Knight Eady's main goal with all creative work is to always improve upon our last project with the same client. This round, we wanted to go bold and show off the primary colors of each team. The client loved the idea and gave us the green-light. This idea came with a massive hurdle. Time. We had to capture 14 schools, both men's and women's teams, all in a short time period. To change out the background colors in this timeframe is next to impossible. However, our incredible technical director, David Sikes, led us to a solution of using Flash photography paired with custom gels created by Lindsey McMahon. Truly a team effort.