As the USGA became one of Knight Eady's primary clients, our entire marketing and creative departments worked together on all deliverables and was led by our V.P. of Marketing and Communications, Katie Jernigan.
Portions of my role included:
- Leading the pre-production, production, and production for national and regional television spots.
- Leading the team to capture championship content through videography, photography and drone videography.
- Brainstorming topical messaging for our deliverables.
- Repurposing content for various mediums.
- Creative conception of USGA's mobile marketing unit.
- Pre-producing, producing, and post producing "Trophy Talk" video episodes.