Landing: Growth Marketing

Full-Time Role

Pairit: Creative Marketplace

Startup Concept

Knight Eady: Creative Director

Full-Time Role

Knight Eady Projects:

About Thomas

Are we strangers?
Let’s catch you up.


After graduating from The University of Alabama, I spent four years working at Birmingham-Southern College, where I was responsible for the institution’s content marketing. I later went on to earning my M.B.A. at the UAB Collat School of Business in 2018. During this time, I was the Creative Director for Knight Eady, a sports marketing firm, where I built up and led the creative department.
In the Spring of 2019, I was blessed to take on the first marketing role for a startup called Landing. I helped them through the public launch of their product in November of 2019.


I’m looking to either help build a brand from the ground up with a young company or to come into an established firm and help them solidify their brand, messaging and product.

Cold Hard Facts

Dunked on ESPN
One of those Rubiks Cubers
Raised in
5 Continent

Things I Do Well

  • Brand Building
  • Target Audience Analysis
  • Digital Asset Management
  • CRM Integration
  • Lead Tracking
  • OKR's - CFR's
  • Business Model Canvas
  • StoryBrand Framework
  • Project Management
  • "Start With Why" Mindset
  • Retention/Referral Strategy
  • Google Analytics (Certified)
  • Google Ads
  • Graphic Design
  • Front-end Web Design (Webflow, Wordpress)
  • Videography/Photography
  • Copywriting
  • Social Media Ads
  • Keynote
  • Zapier
  • Monday/Asana

Work Experience

Growth Marketer

Landing | 2019

Taking on the first full-time marketing role, I've helped Landing grow by:

  • Overseeing, producing, and coordinating the visual and written content for our entire product line.
  • Expanding the reach of our product marketing through paid search, partner platforms and social ads.
  • Launching, posting content on, and monitoring our social channels.
  • Implementing our brand across all mediums in preparation for launch.
See my work at Landing!

Creative Director

Kinght Eady | 2016-2019

I’ve built the Creative Department from the ground up through these key roles:

  • Established creative, consistent, and authentic digital marketing content.
  • Accounted for the ideation of all content, brainstorming to distribution.
  • Evolved the content strategy process for all Knight Eady clients.
  • Aggressively kept up with current content marketing trends to generate innovative ideas for clients.
  • Developed a strong internal brand for Knight Eady that's based on the company’s culture and core values.
  • Generated collateral for business development, pitches, and proposals.
See my work at Knight Eady!

Multimedia Specialist

BSC | 2012-2016

As the sole content creator, I built the digital brand through these key roles:

  • created and led the content marketing campaigns for the college.
  • Generated 1+ million social media impressions through storytelling.
  • Targeted prospective student's with immersive story-driven content.
  • Documented and shared student stories to the alumni base.



UAB Collat school of business | 2016-2018
  • 2018 Student Startup of the Year Finalist.
  • UAB Commercialization Accelerator.                                                                      


Alabama | 2007-2011
  • 2012 Jon Sandige Commitment to Student Excellence Award - "For exemplary personal dedication and professionalism".
  • Center for Public Television full time co-op student.

Speaking Engagements

Non-Profit U

  • "Video Marketing: Practical Tips and Inspiring Storytelling Methods"


Birmingham, AL | 2018
  • "The How and Why of Video Storytelling"                                                             


Huntsville, AL | 2019
  • "The How and Why of Video Storytelling"                                                             


The LA Rams (Chargers?) new logo
is a brand positioning failure.

Thomas Coiner - 3.20.2020

Finding a Story when Clearance is Tight.

Thomas Coiner - 6.29.2019

Game Changer: Instagram’s New In-App Purchases

Thomas Coiner - 3.20.2019

Discovering Ireland

| 2017

A trip of transitioning from weightless and calm, to pure awe and beauty. The edit of this video climaxes just as our journey did. Ireland tells its own story through her colors, weather and landscape. I was fortunate to integrate that into our own.

American West

| 2016

This video is all about re-telling Red Crow’s Warning to Americans that if they do not become one with nature, our nation will die from within. I adapted his message into our western journey of becoming closer to nature.

Harvey Turns One!

| 2019

I’ve dreamt about creating this video for over a decade. My first-born son, Harvey turned one and I wanted to create a piece that he’ll hopefully look back on and see how far he’s grown.
-BIG shoutout to the always incredible and forever thoughtful Dave Pettitt. He graciously narrated this piece and wished Harvey the happiest of birthdays.

To Peru

| 2012

To Peru is a compilation of images that I took in 2012 while traveling to Iquitos, Peru. I went with The University of Alabama and E3 Partners to film students perform medical mission trips. After their final cuts were made, I realized I was sitting on a significant pile of unused footage that documented the culture of the Amazon region of Peru. Three years later, I had time to edit out a small piece dedicated to the amazing people and nature of Peru.

The narration is a poem by Pablo Neruda


| 2015

Never put the camera down. This is my motto and Campsgiving is the perfect example of how you can turn footage into lifelong memories. My friends always remind me how much this video helps them remember small weekends like this one.

Disney For Adults

| 2017

A video that shows how four young adults can also enjoy the magic of Disney World.

Costa Rica Vibes

| 2015

Key to happiness: Use your vacation time and get out of the office. Get away from the grind and get wet, get into some fun, get into a little trouble, and live the life you’re blessed with.


| 2015

Another successful family ski trip is in the books. This time we brought a little munchkin with us.

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Birmingham, ALInfo@thomascoiner.com205-492-2894